9 Key Elements of Great Usability – Our UI/UX Framework


How do you elevate usability from good to great? We examine 9 elements of usability to reinforce strengths and tease out weaknesses. This UI/UX framework addresses existing sites as well as new projects in development.

We believe great usability emerges when design and technology responding to human behavior. Solutions are multi-faceted, smoothing the rough edges of each touch point between user and interface.

Recently we delivered an all-in usability assessment for a large company’s website. Our analysis began by benchmarking industry standards in 30 key criteria across the 9 elements. Then the target site was measured by the same criteria. This results in a scorecard with meaningful context to support conclusions.

We expanded the scorecard to 170 criteria for the target site, considering each touch point within the interface.


Richard Rose