Nike Football

Texas Tested

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Everything’s bigger in Texas, including high school football. We created two hype videos to capture the magic and energy of the state championship.

The Challenge

In Texas, high school football is king. Our goal in collaborating with Nike to create two hype videos was to keep fans immersed in the gameday experience of the Texas High School State Championship at AT&T Field, from the first quarter to the final whistle.

Our Solution

Each video was less than a minute long. The constraint required tight editing of interviews with Kyler Murray, Jamal Adams, and Solomon Thomas interspersed with game footage. It was also essential to create a cohesive narrative that spanned four quarters. We captured the nerves and excitement of kickoff through crowd-noise and reflections by veteran players, and the power of the fourth quarter was represented with smash cuts to create a fast-paced narrative leading to an essential question: “Can you finish?”

Key Contributors
Ryan Kelly
Ryan Kelly
John Furukawa
John Furukawa
Kurt Daniels
Kurt Daniels

Results

Shared by @usnikefootball (2.5M followers). Solomon Thomas, Jamal Adams, and Kyler Murray were featured athletes in the videos and shared the content that was picked up and shared by many other social media outlets.