13 Measure VDP@2x

Operating Value

We make an effort to measure what matters to align our efforts and goals on value. The goal may be speed, efficiency, lowering risk, delighting customers, or increasing conversion. Whatever the goal is, we identify relevant metrics and measure results, focusing on meaningful outcomes.

Values in action

  • Ryne Schillinger

A key owner of the last project we worked on, Ryne came into this new project and transferred his design vision to create consistency between the two deliverables. I’m so impressed by his ability to look at a blank slate – with just rough concepts as guidance – and create something truly beautiful, delightful, and most importantly, usable. Our client saw the initial designs – V1 – and commented to me afterward that it looked more like “V-Final” to them.

Ryne has an amazing ability to deliver on design concepts and bring them to fruition. His work always impresses me.

Ben Spencer

  • Jeff Bick
  • Jirayu Yingthawornsuk
  • Jessie Cunningham
  • +4

I’m so thankful for this team who has worked so hard to get our beautiful site designed and built in a crazy quick amount of time. We have all been going 150 MPH since this project kicked off and we are seeing the results of all the stress come to life. Thank you to this team for your dedication to the project and excellence in design and development. We are almost to the finish line and it’s thanks to everyone’s hard work, leadership, and perseverance. Thank you, team!

Venessa de Lisle

  • Venessa de Lisle

Venessa is very result oriented, she tries her best to manage and optimize the team so everybody can succeed and achieve the best result with the most optimal time/resources spent. Also, she is just a great person to be around with with a lot of energy and personality.

Anatolie Bogdan

  • Richard Rose

Richard is an amazing synthesizer – he can get granular with data and details, and it’s crystal clear how much progress is being made and what work is left to be done/improved upon. I love getting that big picture overview to see how much of an impact we’re making as a team.

Ben Spencer

If we try to focus on everything, we focus on nothing.

John Doerr
Author of Measure What Matters