Jeff Alexander

Jeff is Fresh’s Chief Science Officer and an innovator with over 20 years of engineering experience. Prior to Fresh, Jeff founded SiTech Research Test and Development, a comprehensive product development and test systems solution provider whose clients included Philips, Universal Electronics, and Fortune 100 companies.

Jeff’s career spans nearly a decade at Microsoft where he helped develop successful products like the original Xbox and the Xbox Kinect; as well as stints as Principal Hardware Architect at Nokia, developing innovative IoT products and image sensors; and as a lead engineer at LaserMotive, where he played a primary role in the design of a laser targeting and delivery system which won an award from NASA.

He holds a BSEE from University of Alaska Fairbanks.

When Should We Use Robots in the Workplace?
Autonomous Mobile Robots, Expertise, Hardware, Robotic Software Development, Robotic Systems Integration

When Should We Use Robots in the Workplace?

Robots will drastically change how work gets done and who does it. But this doesn’t mean humans will get replaced as workers. Robots’ greater impact will be enhancing human abilities rather than replacing them. The key to knowing when robots can take on jobs instead of humans is to recognize when there is a clear
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How Robots Complement Us in the Workplace
Autonomous Mobile Robots, Expertise, Hardware, Robotic Software Development, Robotic Systems Integration

How Robots Complement Us in the Workplace

Humans and robots will likely work side by side in the future. Even though forecasts of our working future are currently clouded by fear of human obsolescence, human skills will still remain in demand. But it will become more important how those uniquely-human skills apply when working in human-machine teams. Keep reading to learn about
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Robot Factors for Automated Processes
Autonomous Mobile Robots, Expertise, Hardware, Robotic Software Development, Robotic Systems Integration

Robot Factors for Automated Processes

As we develop more ways to automate processes, environments specifically tailored to the capabilities of a robot will improve outcomes. The rules of robot factors are still being written. Here are 5 questions to ask when designing a process for a robot: 1. Is it within the robot’s capabilities? Set robots up for success by working
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How Far Robotics Has Come — and Where It’s Going
Autonomous Mobile Robots, Expertise, Hardware, Robotic Software Development, Robotic Systems Integration

How Far Robotics Has Come — and Where It’s Going

To understand current robotic capabilities and limitations, rapidly developing future technologies, and people’s expectations when working with robots, it’s necessary to delve into a bit of history. A Brief History of Robotics The discussion of robotic factors started back in 1942 with Isaac Asimov’s three laws for robotics. These rules laid the foundation for what
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The Emergence of Cobots in Automated Manufacturing
Manufacturing Automation

The Emergence of Cobots in Automated Manufacturing

While the widespread deployment of robots and automation for manufacturing is the future desire for many companies, there is something to be said for the use of collaborative robots (cobots), which are robots that work in tandem with human workers. In fact, from the 1960s to the 2000s, the automotive industry used caged robots to
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