Elisha Terada

As Technical Innovation Director at Fresh Consulting and co-founder of Brancher.ai (150k+ users), Elisha combines over 14 years of experience in software product development with a passion for emerging technologies. He has helped businesses create impactful digital products and guided them through the strategic adoption of tech innovations like generative AI, no-code solutions, and rapid prototyping.

Elisha’s expertise extends to working with startups, entrepreneurs, corporate teams, and independent creators. Known for his hands-on approach, he has participated in and won hackathons, including the Ben’s Bites AI Hackathon, with the goal of democratizing access to AI through no-code solutions. As an experienced solution architect and innovation director, he offers clients straightforward, actionable insights that drive growth and competitive advantage.

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The 2025 Artificial Intelligence Landscape: From Reasoning Models to Agentic Systems
AI Agent Development, AI Strategy, AI/Machine Learning, AI/ML, Generative AI

The 2025 Artificial Intelligence Landscape: From Reasoning Models to Agentic Systems

The artificial intelligence landscape shifted dramatically in 2025. What started as a race to build smarter chatbots evolved into a year defined by reasoning models, autonomous agents, and enterprise reality checks.  Across the AI ecosystem, major labs rolled out systems that don’t just generate text—they think, plan, research, and execute multi-step tasks. At the same
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Selecting the Ideal Website Platform: Traditional CMS, Headless CMS, or Website Builder?
AI/Machine Learning, Brand & Visual Design, Website Development

Selecting the Ideal Website Platform: Traditional CMS, Headless CMS, or Website Builder?

Over the past decade at Fresh Consulting, I’ve had the privilege of developing over 100 websites for a diverse range of clients. This journey has taken me through various development approaches and different website platform tools, including Traditional Content Management Systems (CMS) like WordPress, Website Builders such as Wix and Framer, and fully custom solutions
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From Data Breaches to Misinformation: The Dual Threats of Generative AI
AI/Machine Learning, Fresh Labs

From Data Breaches to Misinformation: The Dual Threats of Generative AI

Generative AI offers transformative potential but brings significant risks, including data leaks and misinformation. Organizations must implement robust data governance and user training to mitigate these challenges.
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Will AI Replace Software Engineers?
AI/Machine Learning, Fresh Labs

Will AI Replace Software Engineers?

Generative AI won’t replace software engineers but demands they adapt. Leaders must help junior engineers build deep expertise while seasoned pros leverage AI to boost productivity. Embracing continuous learning will empower teams to use AI as a tool for growth and innovation.
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Shadow AI: The Hidden Risk and How to Manage It
AI/Machine Learning, Fresh Labs

Shadow AI: The Hidden Risk and How to Manage It

As employees increasingly turn to personal AI tools, Shadow AI is becoming a hidden risk for data privacy and compliance. Learn how to manage this trend with secure, approved AI solutions that meet your team’s productivity needs while safeguarding your organization.
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Beyond Apple Intelligence: Scaling Content Personalization for Teams
Fresh Labs

Beyond Apple Intelligence: Scaling Content Personalization for Teams

Apple Intelligence in macOS Sequoia 15.1 is a significant leap for Mac users, offering powerful new AI tools like Writing Tools and smart notifications directly within the operating system. For innovation teams, these tools present a new way to streamline content editing and personalization right on macOS, without relying on third-party apps. However, while Apple
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