Dean Kakridas

Dean thinks business and speaks design to help bold leaders create better futures for people. He launched multiple offices in Texas for Fresh in 2020 and is now leading the expansion of the business all over Texas and beyond.

Over the past sixteen years, Dean has led impactful work with clients in the creative innovation consulting services space at reputable design firms like frog, Ziba, and Star. After earning an industrial engineering degree, Dean spent the first stage of his career in Boston as a product engineer in hardware design and manufacturing. A move to Oslo, Norway, in 2000 to do business development at Opera Software catalyzed his journey in technology, and he’s been helping companies all over the world build better businesses, products, and brands ever since.

Dean enjoys spending time with his wife and daughter and has a passion for continuous learning, reading, fitness, and the outdoors.

Full bio

Self-Awareness and Its Essential Role in Creative Consulting
Fresh Texas, Innovation, Innovation as a Service, Innovation Sprints

Self-Awareness and Its Essential Role in Creative Consulting

Each year I like to list out the key things I’ve learned in the beautiful, messy business of creative innovation services consulting where I’ve worked for the past 16-years. While there’s a great temptation to go deep on each learning, I’ve erred on the side of bite-sized brevity. Alas, I’ve found that my audience has
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How to Prepare for Impactful Meetings with Executive-Level Clients
Fresh Texas, Innovation, Innovation as a Service, Innovation Sprints

How to Prepare for Impactful Meetings with Executive-Level Clients

Each year I like to list out the key things I’ve learned in the beautiful, messy business of creative innovation services consulting where I’ve worked for the past 16-years. While there’s a great temptation to go deep on each learning, I’ve erred on the side of bite-sized brevity. Alas, I’ve found that my audience has
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New Year, New Growth. Fresh Lands in Austin, Texas!
News

New Year, New Growth. Fresh Lands in Austin, Texas!

While 2020 wasn’t the year we all hoped for, one can look for silver linings and positive change for a better future. For me, the highlight was meeting CEO Jeff Dance and getting to know a unique digital and hardware product innovation consulting firm called Fresh. It all started a little over a year ago
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