Anna McCallon

Anna has worked in marketing for over a decade, and prior to joining Fresh, focused in SEO. She has a BA in Creative Writing from Seattle University and a Certificate in Editing from University of Washington.

Outside of work, she loves DIY crafting, reading, and horror movies.

Full bio

Software, Strategy, UX/UI Design, Web App Development

Enterprise Systems for Technology Companies

The right enterprise system will provide powerful knowledge management designed to streamline your company’s data flow and help your whole team integrate and coordinate its business processes. Enterprise systems are used across small, medium, and large companies to facilitate company-wide access to business data, boost employee productivity, reduce the duplication or misrepresentation of company information,
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Hardware, Product Development, Product Strategy, Strategy, Uncategorized

7 Product Development Tools You Should Know About

Save time and money, gain invaluable insights, and streamline your team’s product development with these seven tools designed to make the end-to-end process easier and smarter. Business model canvas What it is: A business model canvas is a design-thinking tool that allows you and your team to collaborate virtually on your business model, with features
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Autonomous Mobile Robots, Community, Culture, Hardware, News, Robotic Software Development, Robotic Systems Integration

Fresh and United Rentals Bring Autonomous Vehicles to NIWeek

At NIWeek 2019 in Austin, TX, Fresh Consulting debuted our partnership with equipment rental company United Rentals to showcase the autonomous vehicles Fresh and United Rentals have been building together. Fresh is a National Instruments Alliance Partner with the largest team of LabVIEW developers in the Pacific Northwest, and we’re using LabVIEW in our projects
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Culture, News

Fresh Ranks on 100 Best Companies to Work For in Washington State

Last week Fresh had the honor of attending Seattle Business magazine’s 100 Best Companies to Work For in Washington awards and ranking in the top 12 for mid-sized companies. There are over 500,000 businesses in WA with fewer than 500 employees. Being one of the 100 Best Companies to Work For is important to us
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Software, Technology Architecture

Meet Technology Stacker, a Tech-stack Planning Platform

Update: As of February 2023, Technology Stacker is no longer available. We’re proud of the tool we built and the amazing designers and developers who made it a reality. We hope it made architecture planning easier. For current resources on tech stack planning, see these articles from our team:  Meet Technology Stacker, a tech-stack planning
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Expertise, Software, Website Development

Search Engines Are Your First Impression (Use SEO to Make Them Count!)

We all know that first impressions are critical. But, when it comes to websites, when exactly do businesses make their first impression? The World Wide Web is much like an industry conference, with hundreds (thousands?) of companies just like yours vying for customer attention. At a conference, you come prepared with business cards that have
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