Wyoming Tourism Winter Website

Contributors:

Core Technologies:

Background

Wyoming Office of Tourism was looking to increase brand awareness for their Winter in Wyoming program. They hoped to grow their wintertime website traffic by 20% year-over-year, increase mobile visitors, build social engagement, forge strategic partnerships, leverage public relations and reach, and extend overall awareness.

Work

Fresh Consulting partnered with pro-snowboarder Travis Rice to develop “storytelling” behind Wyoming. Integrated personal videos were designed to deliver their brand to the right audience, City Slickers and Young Adventurers.

Results

43%
Click Through Rate

The campaign increased total website sessions by 25% and garnered a 43% CTR (click-through rate). Mobile traffic increased by 114% and the “Winter in Wyoming” video had a greater than 90% user completion rate.


35k
Sweepstake Entries

They received 35K+ sweepstakes entries, 125K+ video views, 4 million+ influencer impressions, and 275K+ social interactions.

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