Innovative Expression – The Solution


We are always searching for innovative ways to amplify the potency of our UX design. Because most readers skim web pages (see Jakob Nielson’s advice), innovative expression requires more than words. Before you publish, consider attention-grabbing alternatives that complement your content.

The Puzzle

To celebrate the birthday of a Fresh team member, we filled the blackboard with non-traditional ways to express his age.  Scan the symbols below to identify the magic number.


The answer is thirty-three (33).

The Winner

Congratulations to  Shawn Spendlove, who was the first person to respond correctly.  We sent him an iTunes gift card to celebrate.

Symbols Explained

1. Ancient Babylonian

2. Japanese

3. Sum of the first four factorials

4. Mayan

5. Arsenic, which has a periodic number of 33

6. The international calling code for France

7. Binary

8. Roman numerals


Richard Rose


Richard drives strategy and execution related to finance, operations, and growth. Under his leadership, Fresh has scaled operations and tripled its global reach. Prior to joining Fresh, Richard served tech businesses at the largest CPA firm in the Puget Sound region. He received a Masters in Accounting from Brigham Young University, and is a Certified Public Accountant and Certified Fraud Examiner.