Author Posts

Kelly Nibley

By Kelly Nibley

An accurate and reasonable estimate forms a strong foundation for a software development project. There are many different ways that teams can approach the estimation process, and there is no such thing as a blanket ‘best approach’. A combination of expert estimation and historical estimation has been where we’ve found the most success, so we … Continued

Kelly Nibley

By Kelly Nibley

At Fresh, all of our projects are infused with our Design-Led Approach and its underlying philosophy. We champion the need to first find the right digital product to build, and then to build it right. Both an understanding of the desired deliverable and an optimal workflow for creating it are essential. We tend to work … Continued

Kelly Nibley

By Kelly Nibley

Although your digital project will likely involve specialists in each of these key areas, there is another person who plays a critical role in bringing all of the parts together: the Digital Project Manager (often referred to simply as a “PM”). PMs are critical to choosing and following the right approach for running a project. … Continued

Kelly Nibley

By Kelly Nibley

At Fresh, all of our projects are infused with our design-led approach and its underlying philosophy. We champion the need to first find the right digital product to build, and then to build it right. Both an understanding of the desired deliverable and an optimal workflow for creating it are essential. We tend to work … Continued