WordPress Development

5 Reasons Why We Use WordPress [2019]

August 25, 2017

Elisha Terada

By Elisha Terada

WordPress is, by far, the most popular open source Content Management System (CMS), used by approximately 75 million websites.

When WordPress first hit the scene in 2003, it was a simple blogging platform. Since then, however, it has since grown to become arguably the most popular content management system (CMS) on the market in 2019. It’s used to build and run some of the largest and most powerful websites on the Internet. The site’s popularity is due, in part, to how simple and easy it is to use.

A basic WordPress website can be up and running in minutes. Plus, with an ever-expanding library of templates and plugins, customizing and editing a WordPress site can be done with essentially no knowledge of html or any other specialty programming languages.

Don’t let WordPress’s simple interface fool you, though. This platform is extremely scalable. Websites from lifestyle blogs to popular eCommerce stores to major social media networks call WordPress their virtual homes—and for very good reason. In addition to its easy use, it’s also very secure. The site was designed with the highest of security coding and receives frequent updates to plug up any potential holes. Users can also grab plugins to further secure their WordPress sites.

Why Should I Use WordPress for My Website?

The beauty of WordPress is that it makes building a website accessible to anyone from expert web developers to novices with no coding or design skills. The platform’s flexibility and the endless library of plugins and themes means you can customize your website to be exactly what you need without having to write a single line of code. Plus, it’s free!

WordPress is free to install, deploy, and upgrade. Thousands of plugins and templates power a flexible and simple interface, which reduces development costs and deployment time.

The team at Fresh Consulting has many years of accumulated knowledge and resources to deploy high-quality websites using WordPress. Here are a few reasons why it’s our top choice for clients:

1. The most popular CMS in the world

According to W3techs, WordPress controls 58.55 percent of the CMS market share and currently owns a quarter of all websites. A survey by Netcraft estimates that around 75 million websites currently use WordPress, with half of that number using the standard

As we can see from the above figures, WordPress dominates the CMS market. The platform is used by some of the most well-known brands, businesses, and celebrities in the world. Here are 10 wildly popular websites that are powered by WordPress:

CMS Market Share 2017

Wordpress Market Share

Breakdown of websites with a clearly identifiable CMS, according to W3Tech’s survey of the top 1 million domains.

2. Lower setup and maintenance costs

According to DeviousMedia, WordPress incurs lower setup, customization, and maintenance costs in comparison to other Open Source CMS systems like Drupal and Joomla. Many users are already familiar with the WordPress CMS, which will require less staff training when building a new site.

Additionally, it’s relatively easy to find WordPress designers and developers if more customization or development is necessary in the future. You don’t get locked down by a static website or proprietary CMS that is costly to tweak after initial development.

WordPress can be a quick win for improving your customer experience. Contact us today to learn more.

3. Open Source with room for expansion

Plugins are one of the best and easiest ways to customize your website. There are more than 50,000 WordPress plugins (often free) that include slideshows, contact forms, SEO optimization, etc. But with so many plugin options available, it can be hard to know which ones to choose. Our team can help customize the right plugins for you. A few great plugin options are:

  • Gravity Forms: This is one of the most robust and flexible form plugins. It allows you to create highly customizable forms with a simple drag-and-drop interface. It also provides a platform for creating custom forms, workflows, and listings.
  • WooCommerce Extensions: This is the most popular eCommerce platform on the web, powering more than 28 percent of all online stores. You can choose from hundreds of free and paid extensions to meet a wide range of logistical and technical requirements.
  • Yoast SEO: WordPress on its own is naturally SEO-friendly. However, Yoast goes far beyond WordPress’ inherently good coding to add custom post titles, meta descriptions, and meta keyword data to posts, pages, and taxonomies.

Check out 12 Plugins our Dev Team Loves for even more plugin recommendations from our experts. Fresh Consulting licenses the premium plugins we deploy on websites, such as WordPress video manuals and easy website backup and restore functions, at no additional cost to you.

4. Highly customizable for great flexibility

WordPress meets the demands of its mass of users with a flexible framework. This allows designers and developers to create and modify various layouts and applications. Coupled with user-generated extensions, websites are no longer limited by enterprise extensions.

Plugins are a great way to expand upon your website’s basic functionality. They allow you to add great features to your site without having to know how to write any code. Best of all, plugins are incredibly easy to install. For most free plugins, all you have to do is input the plugin name in your WordPress dashboard and the platform will automatically install and activate it for you.

WordPress themes are design packages that help you determine how your website will look and how your content will be displayed. There are thousands of paid and free options available that can be installed quickly and changed at any time as needed. The official WordPress Theme Directory offers hundreds of theme options, which you can filter by the type of website you’re building, such as a blog, e-Commerce site, news site, etc. There are also tons of free themes available on third-party websites as well as higher-end paid themes available through independent theme stores and marketplaces.

Choosing the right plugins and themes can be a huge undertaking, but our team is here to help. We can help you decide on the plugins that will best optimize your site and add the functionality you need as well as the theme that will display your content and messaging in the best way possible for both you and your visitors.

5. Designed for anyone, not just developers

Is WordPress Easy to Learn?

WordPress is incredibly easy to learn, which is one of the many reasons for its extreme popularity. WordPress has eliminated many of the technical barriers associated with traditional web design and has essentially made website building a plug-and-play concept. If you have questions, there are a number of community-based support forums on WordPress’s website in addition to user manuals that we provide when onboarding.

Is WordPress Easy to Use?

A basic WordPress site requires little more than a few mouse clicks to set up and requires no coding or web design skills to use for day-to-day maintenance. Basically, if you can use Microsoft Word, then you can use WordPress.

Our team handles all the complexities of setting up and customizing your website. All you have to do is to update the content on pages, posts, widgets, etc. vs

How you choose to host your WordPress site will make a big difference in your ability to expand your website. The main difference is that is a complete, all-in-one website builder, while is simply an open-source website software that requires a few more steps to set up. doesn’t require hosting or a domain name. It’s less technical and easier to set up, so it may be a good choice for businesses or people just trying to get a website set up with little hassle, but it’s actually quite limiting. is a free, DIY solution that requires you to have your own hosting and domain name set up before you can launch your site. There are no costs associated with downloading, installing, and upgrading if you need to. The version gives you access to the thousands of plugins and themes available to customize your site. It also allows you to monetize the site in any way you want, and you get to keep 100 percent of your earnings., however, offers only a limited number of plugins and themes and doesn’t allow you to have your own ads on your site. But you will have WordPress’ ads displayed on your website unless you pay a small fee per month to remove them.

To sum it up, if you’re looking for an out-of-the-box solution with technical support to help with any issues, then may be the right choice for you. If you’re looking for a site that you can customize on a free and open-source platform with unlimited access to custom themes and plugins, then the software is probably the right choice for you.

Why and How to Use WordPress

There’s a reason WordPress has the largest CMS market share in the world. If you’re looking for a highly customizable, easy-to-learn, easy-to-use, dynamic open source CMS, then you’ll want to use WordPress. Having a website is a basic necessity to any successful business in today’s world, and WordPress makes it easy to build, design, and customize exactly what you and your visitors need it to be.

Download our free white paper, Choosing a CMS, to discover which platform is right for you.

Additional Resources:

12 WordPress Plugins Our Dev Team Loves
Improve the Performance of Your WordPress Site
WordPress Custom Post Types and Advanced Custom Fields
6 Premium WordPress Plugins Our Clients Get

Elisha Terada

Elisha Terada

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