Be Humble02

Operating Value

Be Humble

First and foremost, Fresh leaders understand that leading their team members means serving their team members. They lead with self-awareness, respect and empathy for others, and a willingness to learn, no matter their position or experience may be. They are comfortable not being the smartest person in the room because, quite often, they’re not. They are not only open to feedback and new perspectives, but ruthlessly demand it. They lead with conviction, not ego; and they know that their ability to lead is capped by their own willingness to grow.

Values in action

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Civil Rights Leader