Being a social media fiend I can say that Facebook’s insights have never been visually exciting. When describing social analytics to the everyday person, the excitement I get is hard to explain as they only see numbers, posts, and other social jargon that mean nothing to them. Facebook has lacked a visually stimulating analytic platform that really shows what is working and what needs improving on your specific page…until now.
Since the launch of the NEW Facebook Insights, I think the analytic space is going to change. You now have 4 categories your page’s analytics are sectioned off in:
1. Overview – This is the general view of your entire page’s health – including variables such as Page Likes, Post Reach, Engagement, and Most Recent Posts. It offers a great quick look on what’s working and what’s not.
2. Page – This section dives deep into your page’s Likes, Where Your Page Likes Came From, Net Likes: What Changed and gives you a choice of different reporting time increments from one week to one quarter. I love the visuals on this page and that you can really understand and dive in.
3. Posts – The posts section is really my favorite as I am a huge advocate for Promoted Posts. It lays out for you All Posts, When Your Fans Are Online, and Best Post Types. Now you can really see what content of yours works the best and where you need to improve.
4. People – If you want to know demographics such as Age & Gender you can compare demographics of people who like your page with the demographics of Facebook’s total population. With Geography & Language, it calculates the estimated location of people who like your page and their default language setting. It’s a great tool to see the exact people you should be targeting.
As you can see from the screenshots, the new Facebook insights are actually fun to look at and play around with. As a social media strategist, one of my biggest hurdles is always trying to explain to a client the value of social media, and I think this is the biggest gift Facebook has given us social media mavens in a long time, especially since it’s FREE. Now my clients can actually see for themselves what’s working and what’s not. Of course, I’ll always provide my monthly reports, but if they want to see a quick overview, it’s simplistic enough for anyone to understand.
I’m not saying 3rd party social analytic providers are going out of business any time soon; however, in my opinion, this new rollout is going to put pressure on them to focus on design and simplicity for the everyday user.