Joe Gonzalez

Joe is an accomplished Industrial Designer and Design Educator with a decade of consulting experience at Tomorrow Lab, Frog Design, and Ideate. He specializes in transforming innovative ideas into impactful products, using a prototyping-focused approach for rapid learning and iteration. Joe has led design development across all hardware stages and has completed a UX certificate from UW.

Beyond work, Joe advances diversity, equity, and inclusion in design education. Outside of his professional life, he enjoys technology discussions, hiking with his lab mix Yoshi, and cycling on his e-bike.

Full bio

AI in Industrial Design: Instigating Physical Slop or Revolutionizing?
Generative AI, Industrial Design, Product Development, Product Strategy

AI in Industrial Design: Instigating Physical Slop or Revolutionizing?

It is a wild moment to be an industrial designer. Type a few words into a prompt—“a minimalist electric kettle, Dieter Rams style, brushed aluminum, on a marble countertop”—and within seconds, a grid of photorealistic, fully rendered concepts appears on the screen. The speed and visual fidelity is seductive. This is the promise of AI
Read Now