We designed a tool for users to create timeless prints, with digital and analog accessibility, all in one click
There are numerous camera types and dozens of models. We set out to explore how to combine the functionality and output of Polaroid, DSLR, and digital into one device. The challenge came in giving users the ability to capture and share the moments of their life in multiple formats. Industrial design principles also needed incorporated to create a feature-rich, sleek, and highly usable device.
From product design to packaging, from output to technological integration, the print camera was an end-to-end industrial design effort. Every element of the customer experience was considered down to opening the package for the first time. The end product is a testament to our holistic, end-to-end approach: every element of what we deliver is scrutinized, iterated upon, and improved, providing users an experience that transcends the first interaction.