Jeff Alexander

Jeff Alexander

Chief Science Officer

Jeff is Fresh’s Chief Science Officer and an innovator with over 20 years of engineering experience. Prior to Fresh, Jeff founded SiTech Research Test and Development, a comprehensive product development and test systems solution provider whose clients included Philips, Universal Electronics, and Fortune 100 companies.

Jeff’s career spans nearly a decade at Microsoft where he helped develop successful products like the original Xbox and the Xbox Kinect; as well as stints as Principal Hardware Architect at Nokia, developing innovative IoT products and image sensors; and as a lead engineer at LaserMotive, where he played a primary role in the design of a laser targeting and delivery system which won an award from NASA.

He holds a BSEE from University of Alaska Fairbanks.

Projects I've Worked On

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My Publications

January 28, 2020

The Value of Robot-Centered Design

Designers, developers, and engineers have spent vast amounts of time and effort understanding how humans interact with technology. Human-Centered Design The study of human factors guides our knowledge of how our behaviors, beliefs, education level, and past experiences influence how we accept and work with digital tools. Those who create computers, mobile devices, software, hardware, … Continued

January 3, 2020

The Current State of Edge Computing

Throughout the history of computers, data processing workloads have migrated from company premises to outside data centers to cloud repositories and now to “edge” locations. Why the shift, you might ask? To strengthen the reliability of apps and digital services, reduce costs of running data centers, and lessen the distance information has to travel. That … Continued

December 24, 2019

Autonomous Vehicles – What Should You Expect?

Thanks to modern computing systems, autonomous vehicles have transitioned from the drawing board to the road very quickly. Aside from being immensely convenient and much safer than cars today, self-driving vehicles will affect the way we view transportation, get our work done, reach consumers, transport goods, spend money, and structure cities. As car ownership gives … Continued

More Team Members

Elizabeth Baugh

Elizabeth Baugh

Digital Product Manager
James Dietrich

James Dietrich

Robotics Solutions Director
Nick Parish

Nick Parish

Strategy Director
Ryne Schillinger

Ryne Schillinger

UX Developer
Dan Meyer

Dan Meyer

Director of Digital Strategy
Kaya Kim

Kaya Kim

Front-End Developer

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