Jeff Alexander

Jeff Alexander

Chief Science Officer

Jeff is Fresh’s Chief Science Officer and an innovator with over 20 years of engineering experience. Prior to Fresh, Jeff founded SiTech Research Test and Development, a comprehensive product development and test systems solution provider whose clients included Philips, Universal Electronics, and Fortune 100 companies.

Jeff’s career spans nearly a decade at Microsoft where he helped develop successful products like the original Xbox and the Xbox Kinect; as well as stints as Principal Hardware Architect at Nokia, developing innovative IoT products and image sensors; and as a lead engineer at LaserMotive, where he played a primary role in the design of a laser targeting and delivery system which won an award from NASA.

He holds a BSEE from University of Alaska Fairbanks.

My Publications

This Month. November 21, 2019

Why Planning for an Autonomous Workplace Matters

Robot technology is now sophisticated enough to allow companies to fully or partially automate many of their routine tasks. As a result, developers, engineers, and managers have to start thinking about which different strengths and weaknesses robot and human workers bring. As robots integrate into more workplaces in the future, companies must revisit how to … Continued

Last Month. November 1, 2019

The Challenges of Human Augmentation

In Chris Anderson’s book, Makers, he writes: “Computers amplify human potential: they not only give people the power to create but can also spread their ideas quickly, creating communities, markets, even movements.” We’ve witnessed over the past several decades how much of an impact computerizing our world can have. While the concept may seem intimidating … Continued

Last Month. October 16, 2019

When Should We Use Robots in the Workplace?

Robots will drastically change how work gets done and who does it. But this doesn’t mean humans will get replaced as workers. Robots’ greater impact will be enhancing human abilities rather than replacing them. The key to knowing when robots can take on jobs instead of humans is to recognize when there is a clear … Continued

More Team Members

Jamie Malsam

Jamie Malsam

Sr. Digital Project Manager & Internal Lead
Kevin Ulrich

Kevin Ulrich

Software Developer
Russell Calhoun

Russell Calhoun

UI/Visual Designer
Don Owen

Don Owen

LabVIEW Solutions Lead
Dan Meyer

Dan Meyer

Director of Digital Strategy
Tanakorn Noosamien (Mint)

Tanakorn Noosamien (Mint)

Full-Stack Developer

Ready to work on what's next?

/