Jeff Alexander

Chief Science Officer
Jeff Alexander

Jeff is Fresh’s Chief Science Officer and an innovator with over 20 years of engineering experience. Prior to Fresh, Jeff founded SiTech Research Test and Development, a comprehensive product development and test systems solution provider whose clients included Philips, Universal Electronics, and Fortune 100 companies.

Jeff’s career spans nearly a decade at Microsoft where he helped develop successful products like the original Xbox and the Xbox Kinect; as well as stints as Principal Hardware Architect at Nokia, developing innovative IoT products and image sensors; and as a lead engineer at LaserMotive, where he played a primary role in the design of a laser targeting and delivery system which won an award from NASA.

He holds a BSEE from University of Alaska Fairbanks.

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Jeff is Fresh’s Chief Science Officer and an innovator with over 20 years of engineering experience. Prior to Fresh, Jeff founded SiTech Research Test and Development, a comprehensive product development and test systems solution provider whose clients included Philips, Universal Electronics, and Fortune 100 companies.

Jeff’s career spans nearly a decade at Microsoft where he helped develop successful products like the original Xbox and the Xbox Kinect; as well as stints as Principal Hardware Architect at Nokia, developing innovative IoT products and image sensors; and as a lead engineer at LaserMotive, where he played a primary role in the design of a laser targeting and delivery system which won an award from NASA.

He holds a BSEE from University of Alaska Fairbanks.

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My Insights

Expertise, Hardware, Manufacturing Automation

Manufacturing in an Automated Future

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Autonomous Mobile Robots, Expertise, Hardware, Robotic Software Development, Robotic Systems Integration

The Value of Robot-Centered Design

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