Chief Science Officer
Jeff is Fresh’s Chief Science Officer and an innovator with over 20 years of engineering experience. Prior to Fresh, Jeff founded SiTech Research Test and Development, a comprehensive product development and test systems solution provider whose clients included Philips, Universal Electronics, and Fortune 100 companies.
Jeff’s career spans nearly a decade at Microsoft where he helped develop successful products like the original Xbox and the Xbox Kinect; as well as stints as Principal Hardware Architect at Nokia, developing innovative IoT products and image sensors; and as a lead engineer at LaserMotive, where he played a primary role in the design of a laser targeting and delivery system which won an award from NASA.
He holds a BSEE from University of Alaska Fairbanks.
Projects I've Worked On
This Month. November 21, 2019
Why Planning for an Autonomous Workplace Matters
Robot technology is now sophisticated enough to allow companies to fully or partially automate many of their routine tasks. As a result, developers, engineers, and managers have to start thinking about which different strengths and weaknesses robot and human workers bring. As robots integrate into more workplaces in the future, companies must revisit how to … Continued
Last Month. November 1, 2019
The Challenges of Human Augmentation
In Chris Anderson’s book, Makers, he writes: “Computers amplify human potential: they not only give people the power to create but can also spread their ideas quickly, creating communities, markets, even movements.” We’ve witnessed over the past several decades how much of an impact computerizing our world can have. While the concept may seem intimidating … Continued
Last Month. October 16, 2019
When Should We Use Robots in the Workplace?
Robots will drastically change how work gets done and who does it. But this doesn’t mean humans will get replaced as workers. Robots’ greater impact will be enhancing human abilities rather than replacing them. The key to knowing when robots can take on jobs instead of humans is to recognize when there is a clear … Continued