Chief Science Officer
Jeff is Fresh’s Chief Science Officer and an innovator with over 20 years of engineering experience. Prior to Fresh, Jeff founded SiTech Research Test and Development, a comprehensive product development and test systems solution provider whose clients included Philips, Universal Electronics, and Fortune 100 companies.
Jeff’s career spans nearly a decade at Microsoft where he helped develop successful products like the original Xbox and the Xbox Kinect; as well as stints as Principal Hardware Architect at Nokia, developing innovative IoT products and image sensors; and as a lead engineer at LaserMotive, where he played a primary role in the design of a laser targeting and delivery system which won an award from NASA.
He holds a BSEE from University of Alaska Fairbanks.
Projects I've Worked On
Autonomous Testing Robot
Autonomous Robotics, Hardware Products, Industrial Design, Research & Development
January 21, 2019
Robot Factors for Automated Processes
As we develop more ways to automate processes, environments specifically tailored to the capabilities of a robot will improve outcomes. The rules of robot factors are still being written. Here are 5 questions to ask when designing a process for a robot: 1. Is it within the robot’s capabilities? Set robots up for success by working … Continued
December 19, 2018
How Far Robotics Has Come — and Where It’s Going
To understand current robotic capabilities and limitations, rapidly developing future technologies, and people’s expectations when working with robots, it’s necessary to delve into a bit of history. A Brief History of Robotics The discussion of robotic factors started back in 1942 with Isaac Asimov’s three laws for robotics. These rules laid the foundation for what … Continued