Jeff Alexander

Jeff Alexander

Chief Science Officer

Jeff is Fresh’s Chief Science Officer and an innovator with over 20 years of engineering experience. Prior to Fresh, Jeff founded SiTech Research Test and Development, a comprehensive product development and test systems solution provider whose clients included Philips, Universal Electronics, and Fortune 100 companies.

Jeff’s career spans nearly a decade at Microsoft where he helped develop successful products like the original Xbox and the Xbox Kinect; as well as stints as Principal Hardware Architect at Nokia, developing innovative IoT products and image sensors; and as a lead engineer at LaserMotive, where he played a primary role in the design of a laser targeting and delivery system which won an award from NASA.

He holds a BSEE from University of Alaska Fairbanks.

Projects I've Worked On

See All Work

My Blogs

blog

Manufacturing in an Automated Future

The United States is experiencing a resurgence in manufacturing; the sector has been growing year over year and the need to sustain output demands and gains in efficiencies is fueling increases in manufacturing capital investments. 2016 marked a turning point where more new manufacturing jobs were created by companies moving production back to the US … Continued

blog

The Value of Robot-Centered Design

Designers, developers, and engineers have spent vast amounts of time and effort understanding how humans interact with technology. Human-Centered Design The study of human factors guides our knowledge of how our behaviors, beliefs, education level, and past experiences influence how we accept and work with digital tools. Those who create computers, mobile devices, software, hardware, … Continued

blog

The Current State of Edge Computing

Throughout the history of computers, data processing workloads have migrated from company premises to outside data centers to cloud repositories and now to “edge” locations. Why the shift, you might ask? To strengthen the reliability of apps and digital services, reduce costs of running data centers, and lessen the distance information has to travel. That … Continued

More Team Members

Raymond Luu

Raymond Luu

Sr. Full Stack Developer
Johnny Rodriguez

Johnny Rodriguez

Director of Strategic Innovation
Jeff Bick

Jeff Bick

Creative Director
Abbie Owen

Abbie Owen

Marketing Intern
Andrew Phan

Andrew Phan

Systems Engineer
Jamie Malsam

Jamie Malsam

Sr. Digital Project Manager & Internal Lead

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