Jeff Alexander

Jeff Alexander

Chief Science Officer

Jeff is Fresh’s Chief Science Officer and an innovator with over 20 years of engineering experience. Prior to Fresh, Jeff founded SiTech Research Test and Development, a comprehensive product development and test systems solution provider whose clients included Philips, Universal Electronics, and Fortune 100 companies.

Jeff’s career spans nearly a decade at Microsoft where he helped develop successful products like the original Xbox and the Xbox Kinect; as well as stints as Principal Hardware Architect at Nokia, developing innovative IoT products and image sensors; and as a lead engineer at LaserMotive, where he played a primary role in the design of a laser targeting and delivery system which won an award from NASA.

He holds a BSEE from University of Alaska Fairbanks.

My Publications

January 21, 2019

Robot Factors for Automated Processes

As we develop more ways to automate processes, environments specifically tailored to the capabilities of a robot will improve outcomes. The rules of robot factors are still being written. Here are 5 questions to ask when designing a process for a robot: 1. Is it within the robot’s capabilities? Set robots up for success by working … Continued

December 19, 2018

How Far Robotics Has Come — and Where It’s Going

To understand current robotic capabilities and limitations, rapidly developing future technologies, and people’s expectations when working with robots, it’s necessary to delve into a bit of history. A Brief History of Robotics The discussion of robotic factors started back in 1942 with Isaac Asimov’s three laws for robotics. These rules laid the foundation for what … Continued

More Team Members

Grady Gannon

Grady Gannon

Recruiter
Steve Hulet

Steve Hulet

CTO
Grant Ritter

Grant Ritter

Mechanical Engineer
Chris Woodhouse

Chris Woodhouse

Digital Solutions Consultant
Tiffany Peil

Tiffany Peil

Technical Writer
Jeff Dalton

Jeff Dalton

Sr. Electrical Engineer

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