Learn from the top marketing & business leaders sharing their social media insights from leading B2C companies. Keynote & discussions about personal & business branding, creative content, media trends & strategies of how to Go Social!

This conference is a MUST for anyone to be successful in a socially-connected marketplace.


Kathy Ireland
CEO, kathy ireland Worldwide® (kiWW®)

kathy ireland Worldwide® (kiWW®) is the design and marketing firm founded in 1993 by CEO and Chief Designer, Kathy Ireland. The mission statement of kiWW® is

"...finding solutions for families, especially busy moms"™.

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Forbes Magazine reports that kiWW® is a "design empire which grosses over 1.4 billion dollars annually in retail sales." License Global Magazine names kathy ireland Worldwide® the 28th most powerfully licensed brand globally and reports that annual retail sales have grown to 1.9 billion dollars. Kathy is Chief Designer for Window World, America's largest window replacement company. According to Fairchild Publications, Kathy Ireland is one of the fifty most influential people in fashion. kathy ireland Worldwide® offers designs in Home, Office, Weddings, Baby Products, Fashion, Fine Jewelry, Destination Properties, Publishing and More...

Kathy is named by UCLA , one of the Top 10 Women's Health Advocates in America and supports countless non profits. Kathy was honored recently by the Anti Defamation League, the YWCA, The Dream Foundation and is a significant contributor to many others, including: the Alliance for Christian Education, 911 for Kids/AEFK, the Elizabeth Taylor AIDS Foundation and St Jude Children's Research Hospital.

Jeff Dance
President, Fresh Consulting

Mike Whitmore is the President of Fresh Consulting based in Bellevue, WA. Fresh Consulting is an emerging business strategy consulting firm, delivering solutions utilizing Web 2.0 and Enterprise 2.0 technology implementation, design, crowdsourcing models and best business practices involving collaboration technologies, social media, program and project management, mobile app development, website design and content creation.

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Mike is known for his powerful business networking skills and media presence with over 47,000+ Twitter followers, 1300+ LinkedIn connections via his professional network and as a co-host of Eastside Networking Events (www.eastsidenetworkingevent.com). Mike has been interviewed for several books and pod casts, his videos are used as examples of how to create meaningful About Us stories. He has been referenced in Forbes and interviewed for Business Week, Fortune and Smart Money magazines.

Jennifer Houston
President, Global WE Studio D™

Jennifer Houston, as president of the global WE Studio D™, can always be found pushing the edge of change and innovation. She founded, built and leads the WE Studio D™ practice, which focuses exclusively on powering digital influence and engagement to measureable business outcomes.

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Charged with growing the agency’s digital storytelling, social media strategy, measurement and research, and experience design efforts, she has expertise in areas including perception-shifting campaigns, digital influence, storytelling and narrative generation, competitive strategy development, business strategy and development, crisis communications and influencer relations. Jennifer also oversees the agency’s product development and R&D organizations. Her remit also includes being a strategic driver for WE’s APAC region, working with the APAC leadership team to nurture and accelerate these high growth markets with local, regional and global clients. In earlier years at Waggener Edstrom Worldwide, she served as vice president in product development, business development and numerous client-focused communications roles.

Rod Brooks
V.P. and Chief Marketing Officer, PEMCO Insurance

Rod has enjoyed tremendous success during his 3S year career in sales, marketing, and business development roles since graduating with a bachelor’s degree in communications from Washington State University in 1975. He is known for his vision, leadership, and ability to transform vision into effective corporate strategy and unique implementation plans. Rod has been the marketing force behind successful start-ups, emerging growth companies, and well established businesses such as Schuck’s Auto Supply, Egghead Software, WordPerfect Corporation, and Coinstar.

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In 1999, Rod took the marketing helm at PEMCO Mutual Insurance Company. With the role came the opportunity to help transform an analytical operations-based organization with a predominantly commoditized product into a dynamic customer-centric, market-driven and results-oriented mutual organization. Now, 11 years after joining the company, Rod calls the insurance business one of the biggest marketing challenges he’s faced, and he views PEMCO’s current campaign as one of his most rewarding.

Jeff Dance
Founder, Fresh Consulting

Jeff Dance, founder of Fresh Consulting, has managed or advised several web-based businesses and led dozens of consulting projects, including Social Media and Enterprise 2.0 strategy projects, working with entrepreneurs to fortune 500 clients. Prior to founding Fresh Consulting, Jeff was a Strategy and Operations management consultant at Deloitte Consulting where he worked on projects across the nation and pioneered nationwide initiatives on the West Innovation team. Jeff is also a level 3 professional snowboard instructor who trains instructors part-time throughout the winter season to keep things “fresh”.

Heidi Miller
Chief Conversation Officer at Spoken Communications

Heidi Miller - helps build engaged, passionate communities for companies, not for profits and entrepreneurs worldwide. Ms. Miller guides and trains entrepreneurs, corporations and not-for-profits to embrace social media and get involved via appropriate, strategized approaches, using new media tools such as podcasts Twitter, blogs, Facebook, Flickr and Vimeo. She has spoken to dozens of groups, including the Chicago Direct Marketing Association, graduate business classes and at Podcast and New Media Expo, on topics from high-level social media strategy to measurement to hands-on classes on using specific tools.

Jenny Kuglin
General Manager, Content and Social Media at Fisher Communications

Jenny Kuglin became General Manager of Content and Social Media for the Fisher Interactive Network in October 2011. She previously served as the Director of Social Media for the Fisher Interactive Network from September 2010 until her promotion. Prior to that, Ms. Kuglin was the News Director at Fisher Communication’s CBS affiliate, KVAL, in Eugene, Oregon. During her time at KVAL, the station won the award for Best Newscast from the Associated Press three years in a row. Ms. Kuglin has also worked as a news manager at TV stations in Seattle and Montana. She started her career as a news reporter and anchor. Ms. Kuglin holds a BFA in television production from the University of Montana.

Paul Anderson
Paul Anderson
TV & Radio Co-Host, Career Columnist, and National Speaker

Paul Anderson is consistently ranked as one of the top speakers at events around the country. Anderson actively keynotes HR conferences, association, and corporate events.


10:30 - 10:45Opening RemarksRod Brooks
10:45 - 11:30First SessionBuilding a Social BrandKathy Ireland
11:45 - 12:30Second SessionSocial Media FoundationsMike Whitmore
12:30 - 1:15Lunch Break
1:15 - 2:00Third SessionSocial Personality PanelModerator: Mike Whitmore
2:00 - 2:45Fourth SessionThe Web EconomyJennifer Houston
2:45 - 3:15Break
3:15 - 4:00Fifth SessionCreative ContentJeff Dance
4:00 - 4:45Six SessionGoing SocialHeidi Miller
4:45 - 5:00Closing RemarksRod Brooks
5:00 - 6:00Open Networking
*The schedule above may change without notice.


PEMCO Insurance Banner Bank Waggener Edstrom Worldwide Bradley & Mikel's Pearl Google Place GTX Marketing Northwest Women's Show Silvermark Insurance ProLango Grand Event Rentals Kind Healthy Snacks Bassett Bellevue Club & Hotel Bellevue Edward Jones Dry Soda Uber Voss Unsocial Puget Sound Business Journal Sammamish Chamber of Commerce Redmond Chamber of Commerce


Fresh's Social Media Conference runs concurrently with the Northwest Women's Show and all conference tickets include a free pass to the Northwest Women's Show.

Lunch is included with admission and is provided by the Pearl Restaurant of Bellevue.

Note: All ticket sales are final and not refundable.