Social Marketing

Social Media Day Keynote Speaker: Kathy Ireland

February 9, 2012

Benjamin Lehrer

By Benjamin Lehrer

Fresh Consulting proudly presents Kathy Ireland as this year’s 2012 Social Media Day keynote speaker. Trust us you don’t want to miss this one.  Be sure to get your ticket now before they’re gone.

We see the magazines when we are in the checkout line at the grocery store.  People, Cosmopolitan, Vogue, InStyle, the list goes on. Celebrity interests us and we focus on what they are wearing and who they are dating rather than learning about what they are accomplishing outside of their careers.  In 1984, Kathy Ireland hit the shelves with Sports Illustrated and was featured in the annual Sports Illustrated Swimsuit Issue 13 times. This propelled her to Supermodel status and she quickly grew a fan base like non other.  Back in 1984 no one could have have ever imagined that Kathy would eventually build a retail-products business worth over $2 Billion dollars beginning with her first product being … socks.

Kathy is featured as the cover story in this month’s issue of Forbes and she walks through the steps of how she has grown her enterprise. Her global humanitarian and non-profit efforts are astounding and are a powerful extension of who she is as a person.  Fresh could not be more thrilled to host CEO Kathy Ireland.

Read the entire article How Sports Illustrated Swimsuit Model Kathy Ireland Became a $350 Million Mogul and be sure to check out Social Media Day on March 3rd, 2012.

Benjamin Lehrer

Benjamin Lehrer

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