For purposes of simplicity in using our matrix, we’ve combined some of those phases into six discrete areas: Concept & Research, Design, Prototype, Production, Release, and then Support & Scale. Each of these phases are applicable to both hardware and software development. Let’s dive into each of these areas in more detail.
Product Development Matrix
Download
You might also be interested in...

Your Guide to Digital Consulting
Consultants act as both mapmakers — plotting out the general topography of a challenge — and guides, identifying client opportunities, business pitfalls, and ideal paths forward. This brief will cover key steps along with the 12 principles for consulting communication & etiquette. View Resource
The Future of Chatbots
Modern consumers expect 24/7 digital service. A surefire solution to satisfying this expectation is integrating chatbot software. This brief highlights the 6 factors for successful chatbot design. View Resource