Seattle Funding Group (SFG) is the leading private wholesale portfolio lender in the Western U.S., providing commercial, construction, and residential loans in a time sensitive and consistent manner. Despite the fact that they are leaders in the private loan industry, SFG was falling behind other companies with less experiences and smaller portfolios due to an outdated website that didn’t optimize for SEO or accurately convey the value of their product.
Fresh worked with SFG to refresh their brand, strategize on how to enhance SEO, and create more content rich information, culminating in a refreshed, slick website that did justice to their positive reputation in the industry. Using our scientific UI/UX design and development process, we helped SFG develop and implement a viable SEO strategy that improved upon their web design, established customer credibility, and showcased their extensive experience and unique differentiators.
We collaborated on navigation, page layout, high level messaging, and overall structure to build a website in WordPress that was customizable by SFG after the initial period of consultation concluded. Additional deliverables included cutting edge responsive design for websites, tablets, and mobile devices, in addition to brand improvements that helped SFG to sell their story organically. We conducted WordPress training to help SFG teach its developers utilize an effective and customizable CMS to maintain the website as needed.
Google BrandLab - Cubby
Comprehensive, Enterprise Systems, Hardware Products, Research & Development, UI/UX Design, UI/UX Research
Tentrr - Product Evolution
Brand Identity Design, Comprehensive, Enterprise Systems, Hardware Products, UI/UX Research, Web Design, Websites