Proof Analytics was looking to build a marketing & sales analytics application that would show how marketing impacts sales. Fresh was called in to do the UX design and build a real prototype that would paint a product vision for building a team and support raising capital to launch the company.
From Problem Statements to Product Prototype
The leadership at Proof Analytics knew there were serious problems in Marketing after 20+ years in the industry. Too often, there was no proof to substantiate marketing’s impact on sales and business, losing credibility, investment, and support in the process. Together with stakeholders, Fresh started with exploring the problems and understanding the user personas, then established user stories and reviewed statistical correlations between complex data sets. Then Fresh iterated from product sketches to UX wireframes to mockups & prototypes to help shape the product design that would bring solutions to these Marketing problems.