Point Defiance Zoo & Aquarium (PDZA) is the only combined zoo and aquarium in the Pacific Northwest. The rebrand and redesign highlight PDZA’s focus on animal welfare, veterinary care, conservation, and education.
The original Point Defiance Zoo website had a cluttered layout of important information and a broad palette of inconsistent colors, creating usability issues. The redesign objective was to create clear paths to key actions with the end objective of increasing conversions. A cleaner layout, a more unified approach with the existing color palette, and beautiful imagery accomplished the goal of enabling users to easily explore the website.