PlayNetwork is a leading consumer engagement company, providing creative strategy, content curation, and distribution platforms under one roof. An abstract product offering and value proposition – “Evolving the Way Brands Engage Consumers” – posed the challenge of telling the story of PlayNetwork in a direct and approachable way.
Communicating A Cohesive Narrative
The integration of design, content, and interactivity communicates PlayNetwork’s expertise in helping brands use content and technology to engage consumers in-store and beyond. Long, scrollable pages encourage discovery about the brand, its services, and robust thought leadership.
Sophisticated Site Structure
PlayNetwork’s multifaceted product posed the challenge of how to effectively structure the site. With intensive research and information architecture as a foundation, the design communicates sophisticated simplicity, with usability at top of mind.
Engaging Mobile Discovery
Catering to site visitors on the go, PlayNetwork realized the importance of making their broad and expansive experience accessible on mobile screens. The rich emotion of the brand is still showcased, with an eye for mobile usability.