Northwest Trek Wildlife Park is dedicated to conservation, education, and recreation. The rebrand brought the fun and excitement of the park to the digital world. An experience grounded in UI/UX principles helped provide a way for people to engage with the park and learn about animals and conservation. This redesign achieves the goal of increasing membership and ticket sales.
BEFORE AND AFTER
The redesign took the richness of the existing story of NW Trek and enhanced it. A deep color palette was implemented to draw out the rich forest environment of the Pacific Northwest. Beautiful imagery of the animals and the park grounds helped visitors imagine themselves in the wilderness.