Moss Adams

 

Moss Adams completed a dramatic rebrand; Fresh expanded upon this new vision to bring their digital experience alive.  The interactive re-design infused life and story into a modernized Western Ethos theme, built with UI/UX best practices in mind.  This achieved their primary goal of attracting prospective clients and helping job applicants gain a better understanding of the Moss Adams story.

Responsive, Interactive, and Custom Design

For the largest Accounting firm west of the Mississippi, there was depth to their experience and capabilities.  The re-design required building interactive layers in the website experience to encourage discovery without feeling dense and complex.  This incorporated UX design principles such as 1) chunking 2) progressive disclosure 3) motion to enhance usability 4) video to convey story 5) premium imagery to convey premium brand and 6) white space to balance density vs. absorption.  The information rich content required aesthetic design collaboration to make it impactful yet user friendly.

Before and After

Moss took their new brand look seriously and we took the digital experience and online implementation seriously.  In the end, it was a leap forward to represent the dynamic company they are today.

Before After

What Moss Adams Says

From all of us at Moss Adams we want to say a big Thank You for helping us launch our rebranded website on time and on budget. We’re getting great feedback from internal stakeholders and the external market on the functionality of the website, and how well it aligns with our other brand elements. Laura, Sarah, Christian and myself really enjoyed working with everyone on the Fresh side and thought there was a good balance of your team challenging us while also being flexible.

Troy Ruckman, Senior Manager, Digital Marketing & Client Experience at Moss Adams

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