Ready to MOD?
“Don’t be shy, get exactly what you love.” MOD’s value proposition reflected our approach to digital consulting services and website development. Our goal was to create a modern website that conveys the perks of their unique, super-fast business model, while also highlighting their emphasis on customer service, company culture, and restaurant innovation.
“Endless Ways to MOD”
Over 400 locations and 30 plus toppings to choose from on MOD’s side. An infinite number of approaches to web design and development on ours.
Creating an ROI-generating website and making an Artisan-style pizza are more similar than you might think. MOD faced the challenge of setting themselves apart by choosing which organizational ingredients to highlight on their website. We faced the challenge of designing a user experience that accomplished their goals.
We implemented a customizable “page builder” approach, where every module on the page can be swapped out on the CMS back end by MOD’s team. Given MOD’s rapid growth and expansion, being able to customize the site was essential.
Creating the Perfect Structure
A central component of our UX and visual design process is wireframing and information architecture. Fresh designers on the project took the individual pieces of information provided by MOD’s team and compiled them into a structural whole, and developers brought the structure to life with modern web technology. Our cross-disciplinary team collaborated to create a website worthy of telling MOD’s unique brand story.