Latitude restaurant needed a comprehensive rebranding to support their new expansion efforts and style evolution. The nautical elements are a nod to the Puget Sound and the locally sourced seafood it provides. Design elements of sage add a level of sophistication along with the contrast of bold serif typography mixed with a handwritten script for the personal touch.
A Fresh Brand Look
Reclaimed wood and brass elements are key materials for Latitude. These brown and bronze tones lay the foundation of the brand while the lively green brings a visual exhilaration and provides meaning to the fresh ingredients that define the menu.