Creating a Platform to Support Moms

The founders of Jenny Life came to Fresh Consulting with a bold mission to change the way moms take control of their lives and modernize the traditional life insurance buying process. To bring to life Jenny Life’s vision as an empowering platform for moms, Fresh delivered comprehensive strategy, branding, marketing materials and mobile app design.

In addition to creating the Jenny Life logo and brand guidelines, Fresh extended the branding design across multiple touchpoints and deliverables that reinforce Jenny as a symbol of protection: a guardian angel. Targeted ads and the digital landing page drive users to download the app to start the quick and easy process.

A mobile app for fast, exam-free life coverage

Life, uncomplicated. Using the Jenny Life tag line as a guiding principle, Fresh strategically created the UX and UI design for the mobile app to provide the most modern and user-friendly experience in the life insurance industry. The combination of UX research, interactive UI and branding design resulted in a fast and easy way for moms to obtain quality life insurance in minutes.

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