fmPilot Launch Video

Announcing the future of facility management

Contributors:

CBRE FacilitySource is a cutting-edge provider of Facility Management services to enterprise clients like Home Depot, FedEx, and Target. When Fresh redesigned fmPilot—one of their core customer experiences— they needed to get the word out to existing customers as well as new prospects.

The Fresh video team wrote and produced this animated explainer video for the FacilitySource homepage:

 

Legacy + Vision

FacilitySource has been a major player in this space, pioneering a data-powered approach to facility maintenance that can dramatically improve response time and quality of service. But the old fmPilot interface was a bottleneck for customers, limiting how effective the backend could be.

The core story of this video was the same as the main design challenge for fmPilot: how do we take a powerful and complex system and make it comprehensible?

Our solution was a blend of company history and straightforward product demonstration. As for the latter, Fresh’s UX design team did most of the heavy lifting by creating an application that can be explained in less than a minute.

Video Production Process

With eight years of experience working on hundreds of projects, we've honed our processes to a specific goal: getting results. We care about understanding you and your customers, in service of creating experiences that deliver.

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Creative Brief

Script

Storyboards

Animatic

Animation

Audio Mastering

Final Effects

Video Timeline

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