Fitness Wearable


Julia Yemelianov

Core Technologies:


TRE and RORA are wearables that offer fitness application providers an optimized platform, untethering users from a smartphone. Rather than offer an all in one, compromised, diluted experience, these two products offer user-specific interactions.


TRE is designed for devoted athletes. Athletes who are extremely invested in performing to their fullest by cycling, running, and swimming – the three most common exercise activities tracked by Strava and Fitbit. TRE has a rubber body and a dead front display with durable metal buttons. These features reduce glare and enhance comfort, making TRE a low profile companion to any serious athlete.


RORA aims to diversify the sports and fitness market by being multi-functional and inclusive to all. RORA is a necklace based tracker that leverages safety features such as Strava’s Beacon link to share the users’ location for help when requested. With extra safety precautions and alarms, RORA provides the ability for anyone to feel safe while exercising. RORA uses clean lines and pastels, invoking feelings of honesty, inclusivity, andaccessibility to promote a simplified tracking experience.


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