Eyecare Associates hired Fresh Consulting to do a reskin of the site to improve first impressions and brand credibility. The site was extremely text heavy and forced users to do a lot of reading to find specific information. By reorganizing content into smaller chunks with supporting imagery, locations and services were much easier to find.
The original site was visible on mobile. However, it lacked a true navigation and was very text heavy. By providing a true navigation and adding contextual links within the pages, we were able to provide a more seamless experience across devices.