Ben Bridge needed a digital partner to create an eCommerce presence that would have a more serious impact on their overall business.
Design & Development
Fresh Consulting created a mobile version of the Ben Bridge website, cleaned up the layout, optimized navigation, simplified the checkout path, and incorporated many new features such as PayPal and Amazon Checkout integration to support online sales. Fresh also supported multiple seasonal campaigns with unique landing pages, banners, and ads to deliver their message.
Lisa Bridge UI/UX Design & Development
A fifth generation Bridge family member, Lisa is a certified gemologist and jewelry designer with a unique design esthetic. Now, Ben Bridge proudly presents the Lisa Bridge Collection.
Results
Ben Bridge experienced multiple years record-breaking sales with 48% year-over-year traffic growth from 2011 – 2015. In the process, Fresh Consulting earned the right to be their ongoing website design and development partner.
From 2012 – 2015, Ben Bridge had an 370% increase in online transactions, with much larger increase in conversion than simply traffic due to enhancing the user experience and delivering on their promise with quality product.