Band of Hands is a new player in the shared economy space. They needed a holistic digital agency that could be trusted to name, design and build their web and mobile presence from the ground up.
The project began with a naming challenge using Fresh Consulting’s Invent Value™ tool. Fresh then conducted extensive competitor research to inform the creation of their brand specs, including complete guidelines for colors, typography, imagery, style and tone. Fresh designed the UI with the goal of a simplified, user-friendly experience, then moved onto the development.
Sophisticated Development: Fresh was in charge of building the back-end infrastructure, middle tier layer of APIs with some serious unit testing on all of the functionality, and all of the front-end experiences. On top of the APIs, we built the front-end web application on Angular JS and built the iOS application with Swift.