APANA needed a new website to effectively engage, educate, and convert a diverse range of users, from students to CTOs.
Fresh designed and built custom WordPress pages incorporating messaging, video, and content marketing around a specific user journey. We strategized messaging for taglines, CTAs, and downloadable resources to support branding and increase lead generation. Fresh produced an explainer video to detail APANA’s services in under 60 seconds, capable of reaching users across their broad spectrum of target personas. We also created an interactive calculator to point prospective clients to APANA products based on usage and risk. In the end, we built a comprehensive and interactive site that met their ~2 month deadline.