Graphic Design

Meet Pantone’s Color of the Year 2017

December 9, 2016

Eunice Do

By Eunice Do

With so many changes that happened in 2016, people are needing a fresh start. So it also aligned when Pantone declared Greenery [Pantone 15-0343 TPX] as their choice of “2017 Color of the Year.”

Leatrice Eiseman, Executive Director of the Pantone Color Institute said, “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize. Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”

Bidding a farewell to Rose Quartz and Serenity, we at Fresh are gladly embracing Greenery as 2017’s color. As color lends meaning to everything that we see, this zesty yellow-green shade gives forth a beautiful meaning of renewal, rebirth, and hope. In an innovative world of technology, everyone has a tendency to move swiftly without slowing down. Greenery gives the message that we have a desire for nature, and human connections. Technology should enhance and make our relationships more meaningful.

pantone 2017 color of the year greenery

[left to right: 1. Greenery (Pantone), 2. Banana Tree (WGSN), 3. Contemporary Fiber Art (Sheila Hicks), 4. Barrow’s Advertising Office (Ghislaine Viñas Interior Design), 5. Designer’s Guild (WGSN)]

Our Fresh Consulting logo integrates shades of Pantone’s 2017 Greenery color in the leaf. The concept of Fresh’s logo is based on constantly revitalizing and growing in our business, and in our design. We aim to partner with you to create beautiful and renewing designs this upcoming new year.

Eunice Do

Eunice Do

Art Director

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