Fresh Thinking

Thanks for Coming! Learn UX Seattle Recap

May 30, 2017

I want to thank everyone who made it to last week’s meetup! It was a great success. Special thanks to Leo Zhang, organizer of the Learn UX Seattle Meetup, for bringing their event to the Fresh offices and inviting us to join the conversation.

Leo Zhang at May 23 Learn UX Design Meetup

The audience was very engaged and asked a lot of great questions about UX. In fact, Leo remarked that he had never seen that level of discussion at a meetup. Many attendees reported that they learned something new and useful to their UX career.

Nuriel Mizrahi speaking at Learn UX Design 2017

I spoke about UX testing methods and gave examples of the using each method from various projects.  At Fresh, we incorporate testing to inform and validate our design work. Testing should reduce risk, reduce cost, and/or improve the product. So, the types and quantity of testing we recommend depends on the context of the project, the business case, and the nature of the problem being solved.

Jeff spoke about Fresh’s 3-step innovation process – ideate, collaborate, evaluate – as well as our internal innovation platform, Invent Value. Fresh uses Invent Value to crowdsource and develop ideas for clients and internal projects. For example, our team completed 10 Invent Value challenges where we did UX reviews on applications for one of our larger clients in the last month. On a lighter note, we used Invent Value to name the conference rooms in our new office last year. After ideating individually and collaborating to expand on the ideas, we upvoted names for places where ideas are born, like The Laboratory and The Factory

methods of UX testing white paper cover

Missed the meetup? Get the whitepaper.

We presented real-time demonstrations of different types of UX testing. If you weren’t able to make it, no problem. Download more info about UX testing methods and how to choose them here: The Methods of UX Testing.

Nuriel Mizrahi

UX Design & Development Lead

You might also like...



Think Like a Designer with Fresh’s Technology Innovation Cards

The most innovative solutions are often a combination of ideas rather than entirely new creations that stand alone. When organizations draw on past experiences and the ideas they’ve generated on the way to their current state, they can develop robust technological solutions for the future. The Institute for the Future argued that “technological change is increasingly driven … Continued

...continue reading



What is Strategy, Now? Networked Strategy.

Networked Strategy, an approach based in participatory value creation, allows us to move beyond the “single source” approach to strategy. Fresh’s Strategy & Innovation practice embraces this paradigm through the Fresh Algorithm for Strategic Transformation to help its partners achieve the greatest impact possible in our innovation work together. A Very Static History For years people … Continued

...continue reading



Utilizing UX Research to Measure Design Success

Before the COVID-19 outbreak, I got a chance to join a UX research session held by Agoda, Asia Pacific’s most influential global online reservation provider for hotels, vacation rentals, and flights. They also happen to be one of our clients, who we do WordPress development for. One of our operating team values at Fresh is … Continued

...continue reading