Marcelino Alvarez

Marcelino Alvarez is the Chief Product Officer at Fresh Consulting. Graduating from Duke University with a degree in Video Production and International Relations, Marcelino has produced campaigns for Nike, Electronic Arts, Old Spice, and Coke Zero.

Before joining Fresh, Marcelino founded Uncorked Studios, a strategic product design studio. For nine years they worked with many companies across multiple industries, such as Nike, Google, Facebook, and Samsung. Uncorked was recently acquired by Fresh Consulting, where he and his talented team have been an invaluable addition to Fresh.

Marcelino and his wife have two kids, a dog, and a cat. Marcelino enjoys chatting about baseball, public policy, urban mobility, and sustainable systems.

Understand the 6 Phases of Product Development
Design, Hardware, Industrial Design, Product Development, Product Strategy, Strategy, Uncategorized

Understand the 6 Phases of Product Development

Unlike a journey to a physical destination, the product development process is iterative. The Lean Startup methodology of build, measure, and learn guides many product teams. The technology and design industries have provided many tools and resources to help product teams iterate on their software, prototype their hardware, and apply design thinking methodologies to understand the customer
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Introducing Worldwide Ventilator: An Open Source Emergency Ventilator Prototype
Community, Hardware, News, Product Development

Introducing Worldwide Ventilator: An Open Source Emergency Ventilator Prototype

The Problem: Not enough ventilators at a time of global crisis As part of our COVID-19 response, we decided to look at ways that our engineering team might be able to contribute to the shortage of ventilators. We discovered a design from a 1968 US Army field manual for a mechanical ventilator and asked ourselves
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