Aaron Hawkins

Aaron has experience in a broad spectrum of industries, from automobiles, consumer electronics, and children’s products, to aerospace and medical devices. He’s designed for companies such as Electrolux, Precor, and FCA Fiat Chrysler Automobiles.

Working alongside multidisciplinary teams, Aaron creates, directs, and inspires compelling design experiences. He holds a BS in Transportation Design from the Art Center College of Design and has taught at the Istituto Europeo di Design.

He is a fan of soccer, tackle football, motorsports, cycling, classic cars, and Italy.

Full bio

Expertise, Product Development, Product Strategy, Strategy

10 phases of the product development process

The product development process is often unknown to the end-consumer. When walking into a store or shopping online, we might take for granted how all of the products came to fill the shelves. Since we simply see a finished product in front of us, we don’t often stop to think about how it got there.
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