Industrial Design

Press Releases

Fresh Consulting Adds Industrial Design to Its Services, Strengthening Innovation Capability

July 2, 2019

Fresh Consulting solidifies end-to-end strategy in the hardware space by bridging the gap between software and hardware with the addition of an industrial design offering.

[Press Release] On July 1st, 2019, Fresh Consulting, a design-led software, hardware, and robotics innovation company, announced the addition of Industrial Design to their creative services. This latest offering bridges the gap between software and hardware, solidifying Fresh Consulting’s end-to-end strategy and design innovation capabilities.

Fresh Consulting’s CEO, Jeff Dance, explains, “Design is the visualization of ideas. It gives ideas form and function. Adding industrial design allows us to conceptualize products and test and validate market-fit sooner for our integrated product engineering discipline.” This dynamic relationship between Fresh engineers and designers enables the company to ideate, prototype, and produce innovative physical products that meet end-user goals, business objectives, and manufacturing constraints.

Fresh Consulting spent over a year assembling this new industrial design team.

“We gathered a long list of candidates and then selected the best ones to build an incredible foundational team, each with different strengths and backgrounds,” says Dance.

Leading the new Industrial Design team is Industrial Design Director Aaron Hawkins, who has experience with companies such as Electrolux, Precor, and FCA Fiat Chrysler Automobiles. Aaron is joined by Industrial Designer Jordan Steranka, Product Designer Mark Nader, and Industrial Designer Scotty Paton. The team of talented designers has experience in a broad spectrum of industries from automobiles, consumer electronics, and children’s products, to aerospace, medical devices, and interior architecture.

Recent industrial design projects include an autonomous vehicle testing robot, an educational artificial intelligence platform, and a camera concept that bridges AI and usability. A few of the recent projects can be viewed on Fresh’s website (freshconsulting.com/industrial-design).

View some of our Industrial Design projects here.

Milo Steimle

Digital Marketing Strategist

Whitepaper

Resources

Industrial Design Process

Download

Industrial Design Terms guide

Guide to Industrial Design Terminology

Download

CX Process Timeline

Download

You might also like...

4

Aug.

Toy Story: Using Small Toys to Demonstrate Big Concepts

Our Clients had a problem: “How can we showcase our turnkey solution for autonomous Solar Site installations, some spanning over 120,000 square feet of land, in the relatively small space of a convention hall room?” Our response was simple: “Miniaturize the solution.” As consultants, it’s our job to provide simple solutions to hard problems, but … Continued

22

Apr.

Introducing Worldwide Ventilator: An Open Source Emergency Ventilator Prototype

The Problem: Not enough ventilators at a time of global crisis As part of our COVID-19 response, we decided to look at ways that our engineering team might be able to contribute to the shortage of ventilators. We discovered a design from a 1968 US Army field manual for a mechanical ventilator and asked ourselves … Continued

10

Apr.

Committed to Our Communities, Around the World: Fresh’s COVID-19 Response

Fresh’s COVID-19 response includes open-source emergency ventilator design, free access to innovation platform Invent Value, and coordination of local PPE suppliers via the Oregon Protective Manufacturing Collective. We’re in unprecedented times, and dealing with broad changes to business as usual. But while we navigate distance and disruption, Fresh is using its strengths in design, engineering, … Continued