Why Robotics Companies Succeed or Fail

A Digital Conversation

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Join us Online June 11, 2:00pm PST

Fresh Consulting is bringing together industry leaders for a digital conversation on why the robotics industry is still plagued with an incredibly high failure rate. This will be a truly unique discussion with equally unique perspectives from a robotics investor, a large robotics customer, and a non-profit that helps drive innovation and commercialization among robotics startups.

During the event we’ll be discussing topics from our newly released paper Why Robotics Companies Fail,” where we analyzed significant industry case studies, from Rethink to iRobot, and discovered 5 key factors for failure and success.

On June 11, we’ll take a deep dive into these patterns of success and failure, providing helpful strategies and tools that new robotics companies can implement to improve their odds of thriving.

Signups are open!

This digital event is free to attend, and we value your voice in the conversation about this hot industry topic.


Meet Our Industry Panelists

Aaron Prather

Senior Advisor for the Technology Research and Planning Team at FedEx Express

Aaron Prather is the Senior Advisor for the Technology Research and Planning team at FedEx Express. In his nearly 25 years at FedEx, Mr. Prather has developed and deployed new technologies into FedEx operations across the globe. His main focus is on Robotics and Automation within the four walls of FedEx. He is a member of FedEx’s Operational Technology Council which oversees new technologies and deployments across the FedEx family of companies.

Outside of FedEx, Mr. Prather participates in the development of new robot standards at the Robotic Industries Association (RIA) and UL. He also works at developing new workforce initiatives through the FedEx Institute of Technology at the University of Memphis.

Andra Keay

Managing Director at Silicon Valley Robotics

Andra Keay is the Managing Director of Silicon Valley Robotics, the non-profit industry group supporting innovation and commercialization of robotics technologies. Andra is an experienced futurist and also founder of the Robot Launch global startup competition, Robot Garden maker space, Women in Robotics and is a mentor, investor and advisor to startups, accelerators and think tanks, with a strong interest in commercializing socially positive robotics and AI. She is also a Visiting Scholar with the UC’s CITRIS People and Robots Research Group.

Eric Klein

Partner and Founder at Lemnos Labs

Eric Klein helped build some of the world’s most well-known consumer products. As a partner at Lemnos, the premier early-stage hardware investment fund, he uses those experiences and connections to coach and fund brilliant entrepreneurs productizing frontier technologies.

Register Now

We look forward to having a great conversation with you and our fellow robotics community on this topic.


Why Robotics Companies Fail


understanding robot factors white paper

Understanding Robot Factors


Design for Automated Manufacturing


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