Fresh Productions

UI / UX Design

Defeat B.O.C.O. – Your Product Depends on It

September 20, 2018

To illustrate the value of a holistic UX design process, we created an immersive website. Enter the journey to defeat B.O.C.O. – “The Beast of Conflicting Opinions.”



As you scroll through, you’ll learn more about our recommendation of giving equal weight to both the louder and quieter voices in a room. Different stakeholders have unique ideas about the best way forward, and ideation leads to innovation.

But creative gridlock is more common than you might think. The UX design process itself is a way to resolve disagreements. It allows for “productive friction,” leading to the creation of value, rather than putting the brakes on innovation.




B.O.C.O., also known as the Beast of Conflicting Opinions, takes many forms. The first world of – with three worlds to follow, including Design on October 15th, Testing on November 15th, and Delivery on December 1st – concerns resolving conflicting opinions with UX research.

Journeying through the first world, you’ll find helpful insights about:

  • The key role a UX researcher plays
  • The value of productive friction in finding clarity and reaching consensus
  • The advantage you’ll have by understanding your user’s hopes, aspirations, and goals, which will allow you to design a product that solves their problem authentically



With Defeat B.O.C.O., we’re excited to share an outside-the-box illustration of the UX process. We have a deep, holistic UX process (pictured below), but we hope you enjoy our immersive journey showcasing it, created with the latest web technologies and in the spirit of continuing to push the boundaries of innovation.


Ben Spencer

Digital Content Strategist

Professional UX Researcher & Writer. Amateur Crossfitter, video gamer, and Planeswalker. I make sense of the world through storytelling and by observing the infinite wisdom of my two beloved Boxer dogs.

You might also like...



Discussing UX Design: Understanding the End User

Successful UX design requires understanding the user’s perspective and clearly aligning the product to their needs. You’ll want to obtain feedback about your application or website early on to identify key improvements. Doing so upfront reduces cost, time, and frustration in the long run. We recommend performing user research, testing, and analysis in order to … Continued

...continue reading



Discussing UX Design: 11 Fundamental Terms You Should Know

UX research and design is about understanding people and designing experiences. Getting to the finished product is a journey with research, analytics, testing informing, and validating the design work. But to effectively communicate with colleagues and clients about your work, it is critical to understand the surrounding vocabulary. There are many different methods, theories, tools, … Continued

...continue reading



Utilizing UX Research to Measure Design Success

Before the COVID-19 outbreak, I got a chance to join a UX research session held by Agoda, Asia Pacific’s most influential global online reservation provider for hotels, vacation rentals, and flights. They also happen to be one of our clients, who we do WordPress development for. One of our operating team values at Fresh is … Continued

...continue reading