T-Mobile Towers was experiencing poor user experience across multiple systems. Fresh first redesigned and rebuilt the T-Mobile Towers mapping system, online application system, and first iOS and Android apps. Then, Fresh had the opportunity to rebuild their workflow system utilized by over 100 employees, consolidating several other systems in the process after they loved the user experience.

From UI/UX research through the delivery of the hardback brand book and website mockups, this project speaks to the power of collaboration and the reality of process. The final UI/UX research deliverables contained over 100 pages of research and recommendations, from logo to colors to homepage to everything in the middle. The logo design process saw nearly 50 logos sketched up, 24 logos worth noticing, and a myriad of revisions throughout the selection of the final logo. The entire homepage as well as the logo was skinned in multiple colors in order to get a complete sense of the vibe before a final color palette was chosen. In the end, the complete package ThriftBooks took home represented the intense collaboration of several designers as well as the input of many other designers and non-designers.

Seattle Funding Group (SFG) is the leading private wholesale portfolio lender in the Western U.S., providing commercial, construction, and residential loans in a time sensitive and consistent manner. Despite the fact that they are leaders in the private loan industry, SFG was falling behind other companies with less experiences and smaller portfolios due to an outdated website that didn’t optimize for SEO or accurately convey the value of their product.