Author Posts

A little pre-planning can go a long way to accomplishing your short-term results and long-term goals for your website. Let’s dive into some core steps you can take to outline the project and codify your goals before jumping into design and development. #1: Define Your Audience The more information you have about your target users, … Continued

UX research and design is about understanding people and designing experiences. Getting to the finished product is a journey with research, analytics, testing informing, and validating the design work. But to effectively communicate with colleagues and clients about your work, it is critical to understand the surrounding vocabulary. There are many different methods, theories, tools, … Continued

“Race and racism is a reality that so many of us grow up learning to just deal with. But if we ever hope to move past it, it can’t just be on people of color to deal with it.”  – Michelle Obama, former First Lady of The United States of America George Floyd. Breonna Taylor. … Continued

Fresh’s COVID-19 response includes open-source emergency ventilator design, free access to innovation platform Invent Value, and coordination of local PPE suppliers via the Oregon Protective Manufacturing Collective. We’re in unprecedented times, and dealing with broad changes to business as usual. But while we navigate distance and disruption, Fresh is using its strengths in design, engineering, … Continued