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It’s exciting to imagine all the wild possibilities in the future of UX design. What will be on the cutting edge? What will be the next quantum leap in innovation? But to have an impact in the now, we recommend balancing usability against innovation. Existing innovations in the digital space often aren’t refined enough to … Continued

Well-designed copy is incredibly valuable in the digital space. It sells. It conveys complex ideas. And, it can make or break the user experience. What’s more, human beings are developing increasingly short attention spans. Research indicates that they have dropped to 8 seconds – shorter than that of goldfish, creatures which are “notoriously ill-focused.” Users visit multiple pages per … Continued