Aravind Ravi

Aravind Ravi is a well-rounded UX Design Lead skilled at user research, information architecture, interaction design, visual design and usability testing. He has worked for global clients such as Citi, Epiq Systems, Virgin Media on large-scale Enterprise systems dealing with ambiguous business requirements and complex technical architecture. He thrives on bringing order to chaos and structure to complexity through a research-driven design process.

Aravind has a Masters degree in Human Centered Design & Engineering from University of Washington and strives for an empathetic understanding of human psychology in crafting useful, usable and desirable products.

Creating a UX Research System with Airtable
Customer Experience, Uncategorized, User Research & Testing, UX/UI Design

Creating a UX Research System with Airtable

Fresh recently worked with a large organization that was changing its product design process and was looking to us to advocate for design-led development. During our collaboration, we created design systems to standardize the organization’s design language – a codified system of stylistic guidelines – across their suite of products. Before our collaboration, their designers
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Seven Agile Strategies for UX Designers
Brand & Visual Design, Design, Expertise, User Research & Testing, UX/UI Design

Seven Agile Strategies for UX Designers

Working in an Agile environment as a designer is a delicate balancing act. You are constantly required to think ahead, backtrack, justify your design decisions, think of alternatives mid-sprint, and make compromises on your designs in the best interest of the product you are trying to ship. But amidst all the chaos, it’s the designer’s
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How the California Consumer Protection Act (CCPA) Will Affect Your Business in 2020
News, Strategy

How the California Consumer Protection Act (CCPA) Will Affect Your Business in 2020

GDPR – or “General Data Protection Regulation,” which applies to personal data in the European Union and the European Economic Area – went live in May, 2018. GDPR’s primary goal is protecting the personal information of EU citizens. A similar set of regulations, CCPA – or The California Consumer Protection Act – is aimed at protecting
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Guidelines for GDPR Compliant User Stories
Design, User Research & Testing, UX/UI Design

Guidelines for GDPR Compliant User Stories

The GDPR law enforces a number of rules and regulations that dictate how organizations should handle the users’ personal information. We recently wrote a post about how to prepare for GDPR that provides a checklist that can help organizations be more compliant. A key aspect of GDPR implementation is to understand what actually needs to
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