Off the Press

Networked Strategy, an approach based in participatory value creation, allows us to move beyond the “single source” approach to strategy. Fresh’s Strategy & Innovation practice embraces this paradigm through the Fresh Algorithm for Strategic Transformation to help its partners achieve the greatest impact possible in our innovation work together. A Very Static History For years people … Continued

Advances in computing power over the last decade have enabled Artificial Intelligence research to evolve quickly in both technical power and commercial usability. Let’s look more closely at what AI is, as well as key concepts that can position you to better understand it and the potential it holds. Artificial General Intelligence vs. Artificial Narrow … Continued

UX research and design is about understanding people and designing experiences. Getting to the finished product is a journey with research, analytics, testing informing, and validating the design work. But to effectively communicate with colleagues and clients about your work, it is critical to understand the surrounding vocabulary. There are many different methods, theories, tools, … Continued

As our digital world grows increasingly complex, high-quality user support has become critical. Research shows that 51% of consumers say a business needs to be available 24/7. With growing consumer bases, businesses must be able to address user needs quickly and accurately.   Responding to all your customers’ concerns and inquiries can feel like a … Continued