Off the Press

Similar to onboarding an employee at a new job – where they learn the ropes of their company’s procedures and expectations – digital onboarding is about helping a new user learn the ropes of an application. Onboarding is a broad topic that covers a variety of approaches. It’s important to understand that whatever your goal … Continued

There’s risk in not innovating. When faced with the destructive potential of technological change – including competitors, new entrants, globalization, substitute products, generational shifts, and more – established companies must continue to innovate in order to maintain their competitive advantage. To stay ahead of the curve, today’s executive leaders should ideally focus on building their … Continued

Anna McCallon

By Anna McCallon

At NIWeek 2019 in Austin, TX, Fresh Consulting debuted our partnership with equipment rental company United Rentals to showcase the autonomous vehicles Fresh and United Rentals have been building together.     Fresh is a National Instruments Alliance Partner with the largest team of LabVIEW developers in the Pacific Northwest, and we’re using LabVIEW in … Continued

Kodak. Nokia. Xerox. Myspace. Sears. Toshiba. RadioShack. Motorola. Toys“R”Us. AOL. What do all these companies have in common? They were all well-known, seemingly indestructible, and then ultimately died, were sold, or went bankrupt. While these companies accomplished some very great things during their lifetime, the sad fact is that they will likely be remembered most … Continued

Industrial design is a creative discipline focused on solving real-world problems with a blend of art and design, technology, and science. Like other fields influenced by the philosophy of human-centered design, industrial design drives innovation through a combination of practical ideas and scientific processes. The end result is physical products that delivers on business goals, … Continued