Off the Press

One of Fresh’s 2017 goals was to continue actively enriching our company culture and employee experience, which has been a key focus over the last several years. In order to achieve the goal, we integrated off-site retreats this summer for multiple teams! Fresh developers headed to a Leavenworth cabin for rock climbing, Bavarian food, and board games. The … Continued

Once you’ve created an application, how do you benchmark performance? Does performance hinge on how fast and efficiently the application actually works – at the code level – or does it hinge on whether or not a user interprets it as performant? There is a difference between perceived performance and real performance. Perceived performance is … Continued

By focusing on great onboarding experiences that encourage discovery and learning, you can increase your engagement, your conversion, and your retention rates – three common high-level metrics for any application. We recommend investing in onboarding no matter how intuitive your application is, based on the significant value it adds to the overall experience. Smashing Magazine … Continued