BalanceTech: A Resource for Finding Balance in a Tech-Reliant World

July 13, 2020

As technology layers deeper and deeper into the fabric of our everyday life, its impacts on our health must be considered to ensure our long-term well-being.

At Fresh, we believe that technology can be a means of enhancing and expanding on our innate human qualities of imagination, innovation, social connection, and productivity. By finding the right balance with technology, we can empower ourselves to have more freedom, choice, and time to achieve our full potential.

For that reason, we are pleased to release, an in-depth digital resource that provides tools — articles, apps, products, and videos — for offsetting the negative effects of too much media consumption, an overreliance on electronics, and passive engagement with technology.

BalanceTech allows users to assess their current reliance on technology and take steps to find a better balance. Resources are geared toward tuning out digital noise, creating healthy social connections, prioritizing creativity over consumption, improving productivity, and much more.

What are the benefits of balancing your connection with technology?

Find grounding to connect with your inner voice

Our always-connected world is full of digital noise that pollutes our inner voice and personal guidance system. Disconnecting from technology provides stillness to reflect on our lives. Mindfulness meditation has been shown to reduce stress as well as improve the capacity to deal with adverse events.

Increase real, in-person connections to improve well-being

Technology can create barriers to real, in-person social contact, which has been shown to be a key factor in overall health. One study demonstrated that in-person social contact was a top contributor in reducing symptoms of PTSD and depression among veterans.

Move from being a consumer to being a creator

While much of our time with technology is spent consuming content, playing games, or watching videos, creativity has been shown to increase overall levels of happiness and boost the immune system, making time to create integral to maintaining overall health.

Focus your attention to improve productivity

Technology can fracture our attention throughout the day, which can be at odds with the deep focus required to tackle the complex challenges of modern work. It takes an average of 23 minutes to return to a task in full-swing after a distraction.


Take a short quiz to better understand your relationship with technology.


Why BalanceTech?

As a company that creates digital experiences for efficient, effective connection, the notion of disconnecting might seem at odds. However, intentional connection is more important than ever. We believe in building technology for good and building better human experiences. Good means it helps humans have more freedom, choice, or time to achieve their full potential. Creation and creativity are built into our DNA. Humans are innately creative, innovative, social, and productive. We believe technology and experiences that furthers those human qualities and helps us be our best selves is good.

While technology can enhance productivity, relationships, creativity, and knowledge, it can also harm the aforementioned. Just as it’s important to connect, it’s also very important to disconnect. Too much can cause destructive behaviors, and too little is not enough. We believe in building in control mechanisms so that technology serves us vs. controls us. The harmonious balance of intentionally connecting and disconnecting is the aim of this resource.

Visit to learn how to live a more balanced life. 

Johnny Rodriguez

Director of Strategic Innovation

Johnny is a multilingual Mexican-American, with interactive design & development skills. When not creating interactive experiences or overseeing internal product development, Johnny spends his time producing music, rendering service to the community, leading his church congregation, or beatboxing. His beautiful wife and 3 kids give him the fuel he needs to wake up in the morning and think of FRESH ideas.

You might also like...



Chatbots – Considerations for Design, Development, and Implementation

There are many examples of companies using chatbots for massive ROI. But chatbots can only perform well if they are designed well. Consider these key design approaches. 1. Learn With AI capabilities and deep learning, chatbots can teach themselves and adapt to situations they haven’t been programmed for. Every time a customer uses your bot, … Continued

...continue reading



Three Core AI Applications

As interesting as the concepts and resources behind AI are, the real fun begins once you take AI out of the lab and put it to work in the real world. The two major areas of practical AI application that we want to explore: how can AI alter the way we use and think about … Continued

...continue reading



Which Industries and Businesses are Working With Chatbots?

Any point of contact between a business and a customer opens the door for a chatbot solution. Let’s look at some use cases. General Customer Experience  IBM’s Watson Assistant can reduce customer service wait times up to 99 percent. It comes in several different variations to match a business’s unique needs. Hipmunk’s “Hello Hipmunk” chatbot … Continued

...continue reading