At the heart of all of our fresh services is a focus on Fresh Talent, Fresh Thinking, and Fresh Technology. Together, we deliver Fresh Value to our esteemed clients.
Our fresh teams are made up of experienced consultants, independent experts, and high caliber students. We purposefully involve students with fresh knowledge, fresh thinking, and fresh training to simply make for a fresher team, but we selectively recruit only the brightest and most creative minds to join our on demand network (apply now).

High Caliber Students: We empower graduate and undergraduate students that are:

  • Intelligent. We recruit only the smartest graduate and undergraduate students to be our core knowledge workers and we add their voice of the future. While experience is an important part of our team offering, we recruit students for intelligence.
  • Creative. We like working with the net gen "creative class" because they are not just about status quo or quid pro quo and businesses can't be anymore either. To encourage even fresher perspectives, we recruit students majoring and mastering in diverse degrees.
  • Tech Savvy. The net gen is the most experienced at working via remote collaboration technologies and have grown up participating with online communities. As Wikinomics affirms, "The Net Gen spends time searching, reading, scrutinizing, authenticating, collaborating and organizing. The Internet makes life an ongoing, massive connection, and this generation loves it."
  • Accountable. We value intelligence but also value accountability. Our clients have high demands for on time deliverables and we take our deadlines seriously. That's why ratings and evaluations affect students' performance-based pay.

Experienced Consultants: Experienced consultants manage our Fresh teams and lead them through an efficient approach to problem solving. Truly understanding and connecting with our clients can sometimes require meetings in person; if face-to-face meetings or interviews are necessary, our consultant acts as the client's point person. Utilizing consultants with years of experience also helps us screen for practicality, ensuring results more than just theory.

Independent Experts: We connect with credible experts and professors to advise our teams. Sometimes projects demand experience and wisdom not found in fresh minds. Rather, fresh independent advice from someone that has done that or been there can lead to the simplest solutions. After so many years of experience, advising others can be one of the most rewarding ways for experts to keep on working, especially when advising those both eager to learn and eager to be intellectually challenged.


Guaranteed Fresh: We bring you Fresh Talent at a responsible age that brings energy, enthusiasm, and excitement for fresh thinking. We guarantee fresh solutions, not simple pre-packaged answers from a consulting box that are sold from one client to another.

Operation Innovation: Fresh wants to be your innovation partner. Whether we do incremental innovation or business model innovation, we believe we have the right talent and the right technology to deliver "fresh thinking that creates value" (our definition of Innovation). Our fresh thinking process, called Operation Innovation, has three phases, first we begin by defining starting problems, opportunities, and questions, second, generating a host of diverse ideas that narrows to options, and third, honing options into attractive solutions. Through a series of voting mechanisms in each phase of our process, we accelerate fresh decision making and extract creativity from all of our diverse team members.

Wiki-based work: No matter the project size, we deliver a custom online workspace, powered by an Enterprise wiki platform, for remote project collaboration and complete work transparency. We want our clients to be involved and our work platform allows the team to create custom research pages on the fly, to manage documents (upload, download, and share), to hold discussions on every page (ideas, comments, feedback), and to integrate with project management. Moreover, the wiki has enterprise-grade security and allows robust permissioning to give selective access to team participants. Aggregating our ideas, research, knowledge and deliverables in one space not only enables us to transparently build knowledge efficiently, but also enables ongoing knowledge management across projects and the ability to quickly search everything therein.

Powered by web2review.com: Across all of our project work, our modus operandi is utilizing the best of the web in everything we do. That's why we built our partner company web2review.com to track thousands of web apps and join together fellow web enthusiasts that share our passion for the cutting edge. This technology arm allows us to be aware of every significant web app and, without vendor bias, select the best technology for your needs--whether that's quickly finding the right knowledge, employing more affordable services, targeting your marketing efforts, or just getting things done more creatively and efficiently with groups of people.
Last year corporations, middle management, and the small and medium business market found it difficult to afford a consulting team. Now, in the current economic climate, nearly everyone finds consultants to be too expensive and temporary labor not sufficiently talented. Where do you find affordable talented knowledge workers that are on-demand? At Fresh. Here is why:
  1. Fancy tools instead of fancy hotels: Instead of putting our consultants up in fancy hotels and fancy clothes, we give them fancy tools to foster collaboration, innovation, efficiency and creative processes to deliver more to you at a lower cost.
  2. Pay only for hours worked: Fresh Talent is your secret weapon to getting project work done on time without the expense of hiring full-time staff. There are no commitments.
  3. Super Fast Problem Solving: We like to find solutions fast. Whether that involves asking 1000 people tomorrow or bringing together a group of experts, we believe our process for solving problems is much more efficient than a typical team process. We avoid duplication like the plague and we save time by avoiding unnecessary travel, only charging for hours worked, and automating things like onboarding, collaboration, and project management.
  4. Transparent work: All of the knowledge work is retained in the wiki. Everything we do is documented. This allows for ongoing project transparency and knowledge recall wherever and whenever. We like the "no surprises" approach.
  5. On demand: If you need some interim workers for two weeks, two days of help to get that presentation done, or 3+ months on a project, we are on demand. You might need a team of MBA students to work on a project for 6 months or access to some experts for a few days. Whatever your short term need, we will identify the talent to match your needs.
  6. Short term projects with long term value: Our typical projects are short (less than a month unless we do implementation), so we can deliver high quality results quickly.
  7. Guaranteed Fresh: Fresh has innovation experts at the helm. We guarantee that everything is Fresh.
  8. Agile: Fresh is designed to be agile and personal. Clients help select whatever team talent best fits their project. Because we bill hourly, clients can change direction at any time.
  9. Competitive Pricing: Our innovative model allows us to deliver knowledge work at competitive pricing compared to that of a traditional consultancy.
  10. Talent driven teams: Instead of thinking of the savings clients realize, think of getting talent that would otherwise be difficult to recruit. Companies get a chance to work with high caliber students before being overshadowed by the big brands that outspend on campus recruiting.